About Sweet Protection

Sweet Protection is the leading brand in helmets, goggles and protective equipment for action sports, bike and outdoor adventure. Born in Norway and trusted by professional athletes and everyday adventurers alike, Sweet Protection is currently in a phase of strong growth, with revenues of NOK 350–400 million. The brand is part of Active Brands AS, a portfolio of premium outdoor and sports brands headquartered in Oslo.

As Sweet Protection continues to expand its position in the Norwegian market, we are looking for an experienced and driven Sales Manager to lead our sales organization and take the brand's commercial success to the next level.

The Role

As Sales Manager for Sweet Protection Norway, you will be fully responsible for sales, and distribution of the brand in the Norwegian market. You will own the sales strategy, lead a team of field sales professionals, and work closely with Active Brands' HQ functions to secure Sweet Protection's position as the market leader in protective sports equipment.

This is a high-impact role for someone who thrives on building winning teams, growing key accounts, and driving a fast-growing brand forward.

What You Will Do

• Develop and execute an integrated marketplace sales strategy to deliver on growth and profitability targets across pre-order, in-season and clearance sales

• Lead, coach and develop the Sweet Protection field sales team

• Own the seasonal go-to-market process twice a year, including pre-line presentations, sell-in and seasonal goal-setting

• Grow key accounts and category sales while building strong, lasting business relationships across the Norwegian sports and outdoor retail landscape

• Identify and develop new business opportunities and business models

• Contribute insights and market knowledge to future collection development

What We're Looking For

• 5+ years of relevant sales experience, ideally within sports, outdoor, fashion or apparel

• Strong knowledge of the Scandinavian sport & bike market and its various sales channels

• A proven track record of driving strong growth with major key accounts

• Experience with multi-channel account management, including digital/e-commerce

• Strong commercial and analytical skills, comfortable owning sell-in and sell-through processes

• Solid understanding of brand positioning and local marketing execution

• Strong financial planning, retail math and negotiation skills

• Excellent leadership, communication and presentation skills

• A genuine passion for sports and the outdoors is a big plus

What We Offer

You get the chance to lead the sales for one of the fastest-growing brands in the protective sports equipment category. You will have a key leadership position with real ownership and visibility, reporting into an ambitious, high-performing organization.
As part of Active Brands, you will find a collaborative, energetic culture, working alongside strong, complementary outdoor and sports brands

This position is based at our HQ in Oslo