Kari Traa Marketing Coordinator GER/AT
Join Kari Traa and lead our retail marketing and community events in Germany and Austria!
We’re looking for a hands-on Retail Media & Community Activation Specialist to drive Kari Traa’s retail marketing and consumer events across Germany and Austria. In this full-time role, you will manage digital retail media with key accounts, co-develop and execute seasonal campaigns, and coordinate community participation events with our retail partners. This role is office-based a minimum of 3 days per week in Gmund am Tegernsee (south of Munich) with regular travel to retailers and events.
What you’ll do
Digital (retail) media management
Plan, activate, and optimize retailer media and co-op programs (on-site/off-site, newsletters, social, display)
Build account-specific media calendars aligned with sell-in/sell-through and seasonal stories; manage briefs, assets
Track and report KPIs (reach, CTR, conversion, ROAS, sell-through uplift)
Manage POS and ensure brand consistency across placements
Customize and distribute marketing portal and deliver high-quality product content to partners
Co-create 360° retail campaigns for seasonal drops with top accounts: media plans, POS/toolkits, windows, in-store takeovers, local influencers/ambassadors
Plan and execute consumer events that get more women moving—e.g., run clubs, hikes, ski tours, community workouts, women’s nights
Cross-functional
Work closely with Sales, Global Marketing and PR to align calendars and messaging
Support retail staff training on product/brand storytelling and VM guidelines
What you’ll bring
1–3 years of experience in retail/trade marketing, digital retail media, or field/community marketing—ideally in sports/outdoor, apparel, or consumer brands
Understanding of GER/AT sporting goods/outdoor retail landscape and retail media opportunities
Working knowledge of digital advertising and analytics (e.g., retailer media platforms, Meta/Google basics, Excel); confident with KPIs and reporting
Strong project management and vendor coordination; able to run multiple timelines under pressure
Native in German, fluent in English (spoken and written); additional CE language a plus
Creative eye and brand sense; basic design briefing skills; copywriting proficiency in German
Willingness to travel across the region (approx. 30–40%) and work some evenings/weekends for events; valid driving license
Education
Bachelor’s degree in Marketing, Business, Communications, Sports Management, or equivalent practical experience
Location and work setup
Full-time, permanent.
Hybrid with minimum 3 days/week in Gmund am Tegernsee, plus regional travel.
Start: ASAP
We review applications on a rolling basis and look forward to hearing from you!
- Teams
- Kari Traa
- Role
- Marketing Coordinator
Oslo
ACTIVE BRANDS FOR ACTIVE PEOPLE
About Active Brands AS
Active Brands is a leading supplier of premium brand goods to sports retail in the Nordic region, expanding globally. The brand portfolio currently consist of Kari Traa, Bula, Åsnes, Hygge, Dæhlie, Johaug, and Sweet Protection.
Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.
The number of employees is about 250, situated in Oslo, Voss, Gothenburg, Trysil, Copenhagen, Helsinki, Denver, Munich and Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to retailers. Active Brands has great ambitions for growth through our existing brands as well as future acquisitions.
The main shareholders are FSN Capital AS and Verdane Capital Advisors AS.