About Kari Traa and Active Brands

Active Brands is a leading supplier of premium sports and outdoor apparel, uniting globally recognized brands such as Kari Traa, Bula, Johaug, Dæhlie, and Sweet Protection under its umbrella. Headquartered in Oslo, Norway, Active Brands specializes in high-quality products designed for performance and style.

Kari Traa is a standout in this portfolio—a brand founded by Norwegian Olympic medalist Kari Traa, who redefined what it means to compete and thrive as a woman in sports. With a vision to empower women worldwide, Kari Traa creates outdoor apparel that combines bold Norwegian heritage with innovative design, crafted by women, for women. Known for vibrant colors, thoughtful silhouettes, and premium materials, Kari Traa inspires confidence and community among women everywhere.

Since its international launch in 2006, Kari Traa has grown into a global force, with a strong presence in North America and over 30 countries worldwide. Rooted in its Norwegian heritage, Kari Traa continues to celebrate the outdoors, champion women, and embrace challenges with style and determination.

Join Our Team as an Ecommerce Specialist/ Merchandiser (12-Month Maternity Cover)

We’re seeking a dynamic individual who bridges the gap between an ecommerce specialist and a merchandiser for a 12-month maternity cover. Ideally, you have experience working in or with the US market, as this role requires a strong understanding of US consumer trends and behaviors. While we value 2-3 years of experience in ecommerce, your mindset, adaptability, and enthusiasm for learning are what truly matter to us.

Location: Oslo, Norway

This is an opportunity to join a collaborative and supportive team where we’ll provide the training and tools you need to succeed. If you’re ready to bring your US market insights, creativity, and drive to a role where you can grow and shape the future of ecommerce, we’d love to hear from you!

Key Responsibilities:

Ecommerce Strategy and Growth:

• Contribute to the development and execution of the ecommerce strategy, driving traffic, engagement, and sales through SEO and paid media campaigns.
• Support business growth in the US by collaborating with marketing and sales teams to optimize the website for international audiences.
• Work flexible hours to accommodate collaboration across multiple time zones, particularly focusing on the US market.

Website Management:

• Oversee the daily management of the site, ensuring functionality, user experience, and performance meet global business goals.
• Optimize the platform for customer experience and competitive pricing, incorporating insights from US consumer behavior.
• Work with the central team to test and refine website layout, features, and checkout processes.

Digital Marketing:

• Optimize content and campaigns across digital channels to align with local and global strategies.
• Plan, execute, and improve digital campaigns with a focus on maximizing ROI.

Analytics and Reporting:

• Monitor and analyze key metrics (ROI, CTR, bounce rates, etc.) to measure the effectiveness of campaigns.

Assortment and Product Management:

• Collaborate with the ecommerce lead and sales teams to ensure key assortments are launched at the right time.
• Maintain and optimize product assortments to resonate with customers.
• Stay informed about industry trends, consumer behavior, and competitor activities to make strategic recommendations.

Agency Collaboration:

• Work closely with external agencies to ensure clear briefing, seamless execution, and effective budget management.

Preferred Qualifications:

• A solid understanding of US consumer trends and behaviors.
• Experience with various CMS and ecommerce platforms (preferably Centra, but others are acceptable).
• Familiarity with ecommerce tools like GA, SEMrush, or similar for analytics and optimization.
• Experience in ecommerce or related fields.
• Experience with project management tools such as Asana or similar.
• Analytical skills to derive actionable insights from data.
• Familiarity with SEO and paid media campaign management.

As part of Active Brands you will get….

• An inspiring and active working environment with dedicated colleagues who have a great passion for our brands!
• A modern office located near the T-bane in Nydalen: there are opportunities for (ice) bathing in Akerselva during lunch breaks, outdoor dining in the park, or enjoying the beautiful view from our rooftop terrace.

Come join our fun and supportive team, where we collaborate, celebrate, and win together. Apply now to be part of our exciting journey as we continue to grow and make our mark in international markets with Kari Traa!